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The Importance of Grassroots Organizing in the 2012 Election

Rachel L. West, MSW, LMSW
The Political Social Worker

In Grassroots Organizing Powered 2012 Campaigns Kathy Mulady explores how despite being outspent in the media, campaigns where able to use grassroots organizing to win.

Knocking on doors, educating, and building support paid off  – in many cases, proving that people power could overcome million-dollar spending campaigns.

Leading some of the most successful organizing efforts were some of the newest voters: Latinos and young people. They faced tough opposition and stood strong against intimidation, misinformation and deep-pocket efforts to suppress voters’ rights.



Posted by Rachel L. West

In addition to being the founder of The Political Social Worker blog, I am a consultant. My consulting practice offers advocacy and community outreach solutions to nonprofits, social good organizations, and private practitioners. Additionally, I offer career coaching to macro social work students and professionals.

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