Google Helping Nonprofits Spread Their Message
By Rachel L. West
The Political Social Worker
Google Ad Grants enables nonprofits to advertise their services and connect with supporters.
As a nonprofit administrator finding money in the budget for advertising can be difficult. You want to be able to connect with new supporters and spread your organizations message but finding a cost-effective way to advertise is challenging. Social media has given the social sector new ways for sharing the work we do with a wider audience. One opportunity you may want to take advantage of is Google Ad Grants.
Google provides advertising grants to nonprofit organizations around the world. The ads in this program appear on Google.com. To be eligible for the program an organization must:
- Be designated as a valid charity in their county (in the US this mean being a registered 501(c)3).
- Acknowledge and agree to the applications required certifications regarding nondiscrimination and donation receipt and use.
- Have a working website with substantial content.
Government entities or organizations, hospitals and medical groups, schools, childcare centers, and academic institutions are not eligible for Google Ad Grants. However, philanthropic arms of education organizations are eligible.
You can apply for the grants by visiting Google for Nonprofits website. In addition to the Ad Grants program, Google offers a range of services for nonprofits which you can learn more about on the website.